Why negative information is so darn powerful Marla Gottschalk

Why negative information is so darn powerful Marla Gottschalk Have you ever heard of the criticism sandwich? This communication strategy purports that if you present negative information in the midst of positive information, it will cushion the impact of the less than stellar bits. Well think again. Our brains seem to be hard-wired to pay much closer to attention to negative information likely a product of evolution and the survival of the fittest. When we hear negative information, it carries more impact and seems to stick with us longer. In my latest post on LinkedIn, How to hear what you dont want to hear, I explore methods to cope with negative information, opinion or feedback. Managing the stress that comes with the territory is key. But take heart you are not alone. Do you have a strategy to cope with negative information that works for you? Please share it with us well all be grateful. Dr. Marla Gottschalk is a Workplace Psychologist. Connect with her and continue the conversation on Twitter and Linkedin.